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This website had the following in the web site, "15th April 2012 CRX - BSA Hercules Reaxion Ride." We viewed that the web site stated " This event is now over." It also said " 15th April 2012 BSA Hercules CRX Reaxion Ride. Were riding from Thiruvanmayur to Mahabalipuram with a 5-star Breakfast at Radisson GRT Temple Bay! Here are the details. Thiruvanmiyur to Radisson GRT Temple Bay mahabalipuram . Cycles and helmets will be provided. Checkpoints Pit Stop , ECR dhaba , Scenic Beachway. Breakfast will be provided at Radisson GRT Temple Bay." The header had online registration as the highest ranking search term. It is followed by register, crx17, and Chennai which isn't as ranked as highly as online registration. The next words they uses is Behind Thiruvanmiyur Bus Stand. chennai was included and will not be understood by search crawlers.