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This website had the following in the web site, "30th September 2012 CRX Reaxion Ride in support of World Heart Day." We viewed that the web site stated " This event is now over." It also said " Every year millions of people die from heart disease, come ride with us and pledge to lead a healthier and more active life so as to battle this disease! Wear RED with us this ride to show your support! 30th September 2012 CRX Reaxion Ride. Were riding from Thiruvanmiyur to Mahabalipuram with a 5-star Breakfast at Radisson GRT Temple Bay! Details of the Ride." The header had online registration as the highest ranking search term. It is followed by register, crx21, and Chennai which isn't as ranked as highly as online registration. The next words they uses is Behind Thiruvanmiyur Bus Stand. chennai was included and will not be understood by search crawlers.