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This website had the following in the web site, "2013 marks the 12th year of Swathanthra Malayalam Computings existence - we grew up right along side digital Malayalam, from the first unsure steps to the current confident stride." We viewed that the web site stated " For the first time, we are going to hold a large scale celebration that will honor free software, its developers and our beloved mother tongue." It also said " October 14th and 15th will see the kickoff, at Kerala Sahithya Academy Hall, Thrissur. Email contact at smc dot org dot in. October 14, 2013 900 am to." The header had online registration as the highest ranking search term. It is followed by register, smc12, and Thrissur which isn't as ranked as highly as online registration. The next words they uses is Kerala Sahitya Academy Hall. was included and will not be understood by search crawlers.