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This website had the following in the web site, "23rd October 2011 CRX - BSA Hercules Reaxion Ride." We viewed that the web site stated " This event is now over." It also said " Were switching from the Group to a Page because thats where all the action is! Registrations will close at 2 P. M on Saturday, 22nd October. Also, all rental participants have to bring along with them an Original Photo ID. Were riding from Thiruvanmayur to Mahabalipuram with a 5-star Breakfast at Radisson GRT Temple Bay! Here are the details. Date of event 23rd October Sunday." The header had online registration as the highest ranking search term. It is followed by register, crx14, and Chennai which isn't as ranked as highly as online registration. The next words they uses is Behind Thiruvanmiyur Bus Stand. cycling was included and will not be understood by search crawlers.